Zoomworks Blog

Marketing Architects Launches Zoomworks Ventures

Minneapolis, MN  Marketing Architects, a Minneapolis based advertising agency, has launched Zoomworks Ventures, a corporate venture capital arm that will focus exclusively on marketing technology and media startups. Zoomworks will leverage Marketing Architect’s 22-year history of internal innovation that has placed the advertising agency at the forefront of developing disruptive marketing technologies to improve clients’ bottom line.
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AI & Machine Learning Propel MarTech Growth

According to a recent Merkle Customer Engagement report, MarTech is now the single most significant area of investment for marketing resources, with CMOs reportedly spending 29% of their budgets on MarTech in 2018. And if CMOs had extra money in their budgets they would spend even more on MarTech as shown in the chart below.
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Corporate Venture Capital as a Path to Innovation

Like people, companies grow old. Maintaining that youthful energy and image is a never-ending challenge. Growth requires reinvigoration through innovation. It’s not unique to any one industry. All companies face a similar goal of creating and maintaining a culture of innovation.
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The Rise of Incubators & Accelerators in MarTech

Accelerator and incubator programs provide a structured process for very early stage start-ups to gain the advice, financial and operational support along with the critical feedback required to fuel their development. For new entrepreneurs without deep venture capital relationships, these programs provide visibility to potential investors and corporations along with the insight that comes from those who have been down their path.
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