The Zoom Story

We are a product development company that only produces one product...ZOOM. It could be a child's toy. Or a life-changing senior innovation. But at the end of the day, every single idea must contain ZOOM, or it's back to the drawing board. We go back to the drawing board a lot. Sometimes we even bang our head on it. But nothing can leave the lab until it ZOOMS.

Our mission is a terrifying one - to delight the world with products that ZOOM. That means we must fail often. Dream. Fail. Repeat. ZOOM doesn't come any other way.

Founded in 2011, ZOOMWORKS is the sister company of Marketing Architects, one of the leading direct response agencies in the country. This unique relationship offers a treasure trove of experience in

media, creative development, web analytics, and customer service.

Our product launches have a ridiculous track record because we cheat. None of our brands move into retail without having thrived first in national direct-to-consumer advertising. This is our secret sauce. Our products generate millions in revenue before ever stepping into a retailer. In short, we bring ZOOM that WORKS to retailers day one, because we’ve already done the heavy lifting of creating a profitable, nationally recognized brand.

To our partners, we guarantee working with us is going to be nothing short of a wild ride. If you’re excited about launching products that turn industries on their ear and stretch smiles across customers’ faces, we have but one question for you…

are you ready to are you ready to ZOOM?

How We Zoom

WANDER - [Ideation & Branding]

wander

Where it all begins. Here we mine for ZOOM in all its mysteriousness. Scouring product categories, looking for new ways to delight consumers. We collaborate. We argue. We high-five. We call each other names. We build. We tear down. We build again. And we never stop until the idea ZOOMS.

Every product is one part ingenuity, one part story. So it’s at this stage we give birth to branding. What’s the product’s parable? What’s its name? Why will it change someone’s life? What clothes should it wear? How should it speak? These are critical elements to ensuring we have a truly complete product we feel is worthy to leave our lab.

ORGANIZE - [Marketing & Logistics]

organize

Product development isn’t just about crazy-making. Survival takes discipline. ZOOMWORKS is built on a backbone of marketing services designed to elevate the brand story to a national level literally overnight. From television production to media buying to web optimization, everything is done under one roof. We’re too persnickety to have it any other way.

Logistics is the other side of our discipline. It doesn’t matter how great your product is if it never arrives. From manufacturing to warehousing, we have a dedicated team of logistic masterminds who find joy in sweating the excruciating details.

REFINE - [Testing & Tweaking]

refine

In-market product testing begins. We love to learn, almost as much as we love to create. It’s at this stage gate we put on propeller hats and dig deep into the data. What is the market telling about our test launch? How should we change? Everything is on the table. The product. The message. The media. The customer experience. How can we make it better? More interesting? More delightful?   Are we reaching the right people? Why are they buying? Why aren’t they buying? Most product developers ignore this stage as it’s just too much darn work and super nerdy. We think nerds are awesome.

KNOW - [Proof & Profitability]

know

The verdict. The final swing of the gavel. It’s time to decide if our hunch of an idea is truly huge.  And there’s no greater test than the almighty P&L. The financial arm of ZOOMWORKS is a mighty force. They objectively discern between blinded excitement and true profitability if we choose to go full steam. The data never lies. And it’s here our product idea sees the green light or the graveyard.

SCALE - [Direct & Retail]

scale

All systems go. Our product delights customers. Not in theory, but in the marketplace. It’s time for prime time. We push full throttle on our direct-to-consumer TV, radio, print, and web to achieve mass scale and household name status. In addition, we have an in-house team of retail evangelists who work directly with the greatest names in brick and mortar.  


Leadership

Products That Zoom Contact Us

Chuck Hengel, President / sales@ZOOMWORKS.com / 1-800-799-0771

110 Cheshire Lane, Suite 200, Minneapolis, MN 55305 1-800-799-0771 sales@ZOOMWORKS.com