We are a product development company that only produces one product...ZOOM. It could be a child's toy. Or a life-changing senior innovation. But at the end of the day, every single idea must contain ZOOM, or it's back to the drawing board. We go back to the drawing board a lot. Sometimes we even bang our head on it. But nothing can leave the lab until it ZOOMS.
Our mission is a terrifying one - to delight the world with products that ZOOM. That means we must fail often. Dream. Fail. Repeat. ZOOM doesn't come any other way.
Founded in 2011, ZOOMWORKS is the sister company of Marketing Architects, one of the leading direct response agencies in the country. This unique relationship offers a treasure trove of experience in
media, creative development, web analytics, and customer service.
Our product launches have a ridiculous track record because we cheat. None of our brands move into retail without having thrived first in national direct-to-consumer advertising. This is our secret sauce. Our products generate millions in revenue before ever stepping into a retailer. In short, we bring ZOOM that WORKS to retailers day one, because we've already done the heavy lifting of creating a profitable, nationally recognized brand.
To our partners, we guarantee working with us is going to be nothing short of a wild ride. If you're excited about launching products that turn industries on their ear and stretch smiles across customers' faces, we have but one question for you...
are you ready to
Where it all begins. Here we mine for ZOOM in all its mysteriousness. Scouring product categories, looking for new ways to delight consumers. We collaborate. We argue. We high-five. We call each other names. We build. We tear down. We build again. And we never stop until the idea ZOOMS.
Every product is one part ingenuity, one part story. So it's at this stage we give birth to branding. What's the product's parable? What's its name? Why will it change someone's life? What clothes should it wear? How should it speak? These are critical elements to ensuring we have a truly complete product we feel is worthy to leave our lab.
Product development isn't just about crazy-making. Survival takes discipline. ZOOMWORKS is built on a backbone of marketing services designed to elevate the brand story to a national level literally overnight. From television production to media buying to web optimization, everything is done under one roof. We're too persnickety to have it any other way.
Logistics is the other side of our discipline. It doesn't matter how great your product is if it never arrives. From manufacturing to warehousing, we have a dedicated team of logistic masterminds who find joy in sweating the excruciating details.
In-market product testing begins. We love to learn, almost as much as we love to create. It's at this stage gate we put on propeller hats and dig deep into the data. What is the market telling about our test launch? How should we change? Everything is on the table. The product. The message. The media. The customer experience. How can we make it better? More interesting? More delightful? Are we reaching the right people? Why are they buying? Why aren't they buying? Most product developers ignore this stage as it's just too much darn work and super nerdy. We think nerds are awesome.
The verdict. The final swing of the gavel. It's time to decide if our hunch of an idea is truly huge. And there's no greater test than the almighty P&L. The financial arm of ZOOMWORKS is a mighty force. They objectively discern between blinded excitement and true profitability if we choose to go full steam. The data never lies. And it's here our product idea sees the green light or the graveyard.
All systems go. Our product delights customers. Not in theory, but in the marketplace. It's time for prime time. We push full throttle on our direct-to-consumer TV, radio, print, and web to achieve mass scale and household name status. In addition, we have an in-house team of retail evangelists who work directly with the greatest names in brick and mortar.
Chuck loves ideas. He loves them so much he built two companies. The first was Marketing Architects. As one of the nation's leading direct response agencies, Marketing Architects offers a turnkey media and marketing platform to help entrepreneurs transform their ideas into household names. The second is ZOOMWORKS, a product development think tank recognized as one of the nation's fastest-growing of its kind. Chuck's hands-on approach with ZOOMWORKS begins with the initial idea and doesn't let go until it's touched the hearts of customers across America.
Before hanging his own shingle back in 1997, Chuck held key leadership positions at Fingerhut and Novus Marketing. He continues to stay connected in the community by serving on several boards and is an active angel investor. But Chuck is still mostly driven by family. His hope is that one day ZOOMWORKS will create a product so revolutionary, even his kids will think he's cool. One can dream.
Sure, Brent has a gift for numbers. But unlike most CFO's, for him the bottom line is merely the starting line. Brent is passionate about seeing big ideas come to life and recognizes the P&L is only one part of the equation. It takes a CFO with vision to see the true potential of a budding product idea and help nurture it to long-term profitability. There's not much that doesn't cross Brent's to-do list. From patent filings to multi-million dollar purchase orders to next year's product designs, you'll find his fingerprints all over 'em.
Brent's tireless energy can be traced back to his days at the University of St. Thomas, where he led the basketball team to its first Final Four appearance. He is one of only a small handful of players inducted into the school's Hall of Fame. He followed his college years with an equally impressive run at Arthur Anderson, Pillsbury, and Agiliti before joining Marketing Architects as CFO back in 2002. His current role at ZOOMWORKS truly combines all of Brent's experience, both on the court and on the balance sheet.
Steve is an idea guy disguised as a lawyer. As head of Corporate Development for ZOOMWORKS, he's a dreamer that gets things done. Huge product idea that needs ironclad patent protection? Give it to Steve. Need to negotiate a contract that redlines obstacles and underlines opportunities? Give it to Steve. Time to sell our product to a company that will take it to the moon? Yup, Steve's all over it.
Bold thinking in high-octane industries is all Steve knows. As Chief of Staff at the American Society of Composers, Authors and Publishers (ASCAP), he played a critical role in helping to protect the rights of the world's greatest talent. In addition to the music industry, Steve has been a recognized leader in the tech biz both as CEO of MediaGuide and COO of IMRSV, Inc., named one of Time Inc's top 10 start-ups to watch.
A huge music lover, Steve continues to negotiate for the music industry in his off hours. Only now the litigation is confined to his family's car stereo, where he keeps the peace between his love of the "oldies" and his kids' appetite for anything but.
At the crossroads of analytics, media and creative, sits Jeff. Most days you'll find this chief marketing officer at his desk gleefully slicing and dicing large databases of obscure data points, reshaping them into customer insights of jaw-dropping clarity. From frontend advertising response to backend conversion stick rates, if it involves connecting to customers, Jeff and his team of marketing brainiacs are critically evaluating all variables and planning new strategies for even better performance across all channels.
Jeff's knack for marketing and statistics started back at Fingerhut, where he rubbed elbows with another young go-getter, Chuck Hengel. He went on to play a key vice president role at Novus Marketing before becoming president of the database modeling division of Paradyze.
In 2002, Jeff reunited with Chuck at Marketing Architects. As a partner, he has been instrumental in making Marketing Architects a national leader in direct response advertising. He now brings that same marketing horsepower to the world of product development for ZOOMWORKS.
Paul Jackson knows a few things about risk-taking. Ski bum. Rock climber. Fatherhood. Paul has never shied away from the rush of adrenaline. So becoming a disc jockey in college was a perfect fit for this thrill seeker. His voice and wit served him well in his roles as on-air talent, producer and editor for more than 30 mid-to-major markets including his coveted mountains of Denver.
Then came a phone call from Chuck that changed his life.
Paul left Denver behind and joined Chuck in climbing a much higher peak of building the nation’s largest network of highly responsive radio inventory at rates nobody else could touch. From scratch. To do this, he invented an inventory management platform for radio stations that partnered with them to create additional revenue beyond spots and dots. Today his team has generated well over 800 billion radio impressions and counting.
One mountain down, one to go.
Television is a key driver for launching any product into the national spotlight. Jackson’s now robust team of media black belts set their sights on doing for TV what they did for radio. In just a few short years they’ve built the most powerful TV platform in the industry with unparalleled access to national cable, local broadcast, national network, syndication, spot cable and satellite.
Most days Paul leaves his motorcycle in storage. Between his time at ZOOMWORKS and raising his young daughter with his lovely wife Reena, Paul is getting all the adventure he needs.
He used to have a full head of hair. But Rob traded in his hairline to head up a team of eclectic crazy-makers responsible for building nationally adored brands from scratch. Rob oversees a department of world-class writers, designers, producers, animators, and engineers responsible for developing every square inch of a product's brand identity and advertising campaign. From logo design to the final television production, everything is done in-house by this team. Rob is too persnickety to have it any other way.
Rob started his career at Campbell Mithun, where his work in television and radio earned him the youngest vice presidency in the company's history. Over the course of eight years, his clients ranged from cellular to cereal, and included such iconic brands as General Mills, Hostess, Burger King, Domino's Pizza, and Hefty. In 2004, Rob joined Marketing Architects, tasked with building the creative division into an industry leader. For him, ZOOMWORKS presents a new challenge of now not only developing the brand for a client, but also being the client.
Ever wonder how products get made? Meet Kerry. He's spent his career globetrotting from factory to factory, developing and fine-tuning products that have become household staples. From Under Armour to Oakley to the beloved "swim noodle", chances are you interact with one of his award-winning products daily.
Kerry has always loved a good challenge. From elite-level skiing to being recognized as a champion pogo sticker, Kerry is game for mastering anything. His hunger for eclectic challenges led to a stellar career sourcing internationally for Target, where he was Managing Director for Mexico, Latin and South America. Kerry has also run his own product development company designing, manufacturing, and selling his ideas through big box retailers. In 2013, he joined ZOOMWORKS, where all his years of invention have been put to critical use.
When most people are faced with a challenge, they run as fast as they can the other way, Scooby-Doo style. Angela, on the other hand, races full speed toward it.
Angela’s definitely someone you want in your court...which is why she’s so great at fostering the marketing partnerships for ZOOMWORKS. She has spent nearly a decade crafting meticulous campaign strategies that have delivered extraordinary ROI for our partners. Her in-depth TV and radio DR marketing knowledge has not only helped her team overcome industry challenges, but also tenaciously driven profit. Challenges are welcomed and success is demanded. For Angela, it’s just another day.
One might ask how she handles it all so well. Angela’s college basketball career has a lot to do with it. On the court she learned the true meaning of perseverance. When you pair that with her unflinching focus and dogged desire to succeed, it’s easy to understand why she’s good at what she does.
While it’s no secret that Angela’s a fearless leader, not everyone knows she’s also a kid at heart. A day with her three daughters spent playing with rainbow hair chalk, glitter tattoos and dress-up clothes is a day well spent in Angela’s book.
If you asked anybody about Katie, they’d tell you she’s a mover and a shaker. And that’s pretty evident if you take a look at everything she’s contributed during her years with ZOOMWORKS.
It all started with a spark – a desire to help people find solutions that genuinely worked for them.
As the daughter of an entrepreneur, Katie recognized that her desire to build and create was in her DNA. She needs to be somewhere that values a consultative approach to partnerships. And somewhere that can serve as a well-tilled garden where she can plant her ideas and watch them grow.
Any given day, you’ll probably find Katie engaging in friendly conversation with new partnership opportunities, discussing how we can together launch products from napkin to #1 brands. Katie’s desire to succeed is evident – she doesn’t celebrate a win unless she’s celebrating it with her partners.
During her tenure, Katie has been involved with some of ZOOMWORKS most formative victories. Her team was solely responsible for Stuffies® and HurryCane® becoming industry tradeshow leaders.
You wouldn’t be wrong if you assumed cultivating new partnerships as well as a loving family of four all at once is hard work. So how does Katie do it? Easy. She asks herself each night, “Did I just exist or did I make a difference today?”